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SAP C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam Practice Test

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Total 89 questions
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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

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Question 1

Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?

Options:

A.

Pause existing campaign and resume existing campaign

B.

Stop existing campaign and create a new campaign

C.

Stop existing campaign and create a campaign template

D.

Pause existing campaign and create a new campaign

Question 2

Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?

Options:

A.

Live

B.

Dynamic

C.

Trigger-based

D.

Static

Question 3

What application lets you create target groups based on selected attribute values?

Options:

A.

Segmentation Configuration

B.

Predictive Studio

C.

Score Builder

D.

Segmentation Modeling

Question 4

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

Options:

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Question 5

Which of the following business objects can be used to activate the approval process? Note: There are 3 correct answers to this question.

Options:

A.

Segmentation models

B.

E-mail template

C.

Campaign

D.

Target group

E.

Marketing plan

Question 6

Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

Options:

A.

Make sure the source system is sending the Validation Status attribute.

B.

Set up a communication medium for each source system.

C.

Load the more reliable data sources before other ones.

D.

Configure the priority for each origin of contact ID.

Question 7

You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

Options:

A.

Communication Scenario

B.

Communication User

C.

Communication System

D.

Communication Arrangement

Question 8

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.

Choose the relevant data source for the segmentation object and add the desired attribute label.

B.

Change the attribute label in the Manage Your Solution app.

C.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

D.

Change the attribute label directly in the Segmentation Models app.

Question 9

You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.

Options:

A.

Maintain the catalog roles first and then create the business roles.

B.

Assign the relevant business catalogs to the created business roles.

C.

Create two business roles, one for each type of business user.

D.

Create two business catalogs, one for each type of business user.

Question 10

Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.

Options:

A.

Push notification

B.

E-mail

C.

Facebook

D.

SMS

Question 11

You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct answers to this question.

Options:

A.

Product Recommendation

B.

Master Data

C.

Order

D.

Agreements

E.

Coupons

Question 12

Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

Options:

A.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

B.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

C.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

D.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

E.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

Question 13

When importing actual data from SAP ERP, where is the data associated to the campaign shown?

Options:

A.

Content area

B.

Spend area

C.

Collaboration area

D.

Performance area

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