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Salesforce Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Exam Practice Test

Salesforce Media Cloud Consultant Exam Questions and Answers

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Question 1

A home store wants to advertise their products on a particular tv channel owned by a publishing company.Which channel should this media plan include?

Options:

A.

OutofHome (OOH)

B.

Linear

C.

Print

D.

Digital

Question 2

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

Options:

A.

sales cloud

B.

industries order management

C.

marketing cloud intelligence

D.

digital process automation

Question 3

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

Options:

A.

Ensure that the consultant has the required permission sets and licenses

B.

complete the post install tasks for salesforce insustries communications, media, and energy

C.

raise a support ticket to enable the required permissions

D.

go to setup and click on validaate in the latest release

Question 4

What are three media cloud record types for the account object?

Options:

A.

agency account

B.

advertiser account‘

C.

publisher account

D.

brand account

E.

household account

Question 5

Media Campaign is a record type of which object?

Options:

A.

Quote

B.

Opportunity

C.

Account

D.

Campaign

Question 6

An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?

Options:

A.

as root product in a product bundle with child commmercial products

B.

as corresponding technical product of a commercial product in a decomposition relationship

C.

as object type of a commercial product

D.

as parent class of any ommercial product

Question 7

Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?

Options:

A.

quoteProductRollup

B.

QuoteGroup

C.

QuotePricingAdjustment

D.

QuoteMember

Question 8

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.

create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout

B.

create the required characteristics of the productsusingthe product page layout

C.

configurea product using product designer and associate the product to an ad space specification

D.

configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

Question 9

Cloud Kicks has been using media cloud for the last three months and now wants to send data over to the google ad managment platform. What does a consultant need to create in salesforce to specify the callout URL?

Options:

A.

connected app

B.

custom metadata

C.

auth.Provider

D.

named credential

Question 10

Which three permission sets should a consultant add for a newly hired Media Planner user?

Options:

A.

rule engine runtime

B.

media cloud base user

C.

MediaCloudPlus Runtime

D.

MediaClou Runtime

E.

OmniStudio user

Question 11

Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

Options:

A.

planned revenue and actuals from media cloud

B.

planned revenue from media cloud and actuals from Ad server

C.

planned revenue and actuals from Ad server

D.

planned revenue from Ad server and actuals from Media Cloud

Question 12

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.

Which system integration provides built-in dashboards to integrate with the ASM application?

Options:

A.

Google Data Studio

B.

Tableau

C.

Marketing Cloud Intelligence

D.

CRM Analytics

Question 13

A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

Options:

A.

media channel

B.

ad space specification

C.

ad creative

D.

media plan placements

Question 14

A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.

Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

Options:

A.

IDX Build Tool

B.

IDX Workbench

C.

Backup and Restore Automation

D.

Data Loader

Question 15

A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

Options:

A.

clone an existing ad product and assign attributes

B.

use a product family for those products

C.

use a standalone product and add attributes

D.

use an object type and assign attributes

Question 16

Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?

Options:

A.

documents cannot display attribute data unless the custom section in the document template is used

B.

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not

C.

the consultant can use the item section for any type of item list, not only for line items

D.

only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping

E.

the data to extract and merge into the template must exist in standard objects

Question 17

Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work. How should a consultant implements this?

Options:

A.

implements salesforce classic encrypting and permission set

B.

implement salesforce shield platform encryption and configure profiles

C.

implements field-level security and configure profiles

D.

implements data classification and masking

Question 18

A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?

Options:

A.

modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized

B.

create a remote action in the integration procedure that calls a custom Apex Class

C.

create a new authentication provider with custom metadata and use it within a named credential

D.

implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure

Question 19

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Options:

A.

media cloud publishing

B.

media cloud growth

C.

media cloud advanced

D.

media cloud basic

Question 20

A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

Options:

A.

flexipage, custom labels, data model, media service

B.

flexipage, custom labels, velocity integration settings, custom layouts

C.

omniscript definition, cpq api’s, flexipages, custom labels

D.

omniscript definitions, CPQ API’s, apex classes, lightning web components

Question 21

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Options:

A.

advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.

B.

advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts

C.

advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

D.

advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Question 22

A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?

Options:

A.

consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required

B.

consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model

C.

consultant should exclusively extend the media cloud data model standard object to map the legacy objects

D.

consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects

Question 23

A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?

Options:

A.

discount charge

B.

recurring charge

C.

periodic charge

D.

one time charge

Question 24

A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

Options:

A.

take a backup of any newer ASM components

B.

Take a backup of any customized or modified older ASM components

C.

customize or modify the newer ASM components

D.

activate custom lightning web components and FlexCards

Question 25

A customer has a requirement to allow the operations team to ider quote records in order to perform “create and submit order” action only when the corresponding opportunity has reached a specific status calles “closed won”. Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?

Options:

A.

configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group

B.

share order records programmatically using apex whenever opportunity status is “closed won”

C.

sales users will use manual sharing in order to share order records once opportunity status is “closed won”

D.

configure a criteria-based sharing rule to share order records once opportunity status is “closed won”

Question 26

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher’s business. What should a consultant configure or implement to solve for this use case?

Options:

A.

use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

B.

clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

C.

integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page

D.

configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard’

Question 27

Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?

Options:

A.

IDX workbench

B.

a version control system

C.

visual studio code

D.

a messagin program

Question 28

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

Options:

A.

marketing cloud intelligence

B.

CRM analytics

C.

custom reporting solution

D.

standard salesforce reporting and dashboards

Question 29

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?

Options:

A.

product, price list entry, pricing element

B.

product, price book, price book entry, price list

C.

product, pricing plan, pricing plan step, price list

D.

product, pricing variable, pricing variable binding