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Salesforce Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Exam Practice Test

Salesforce Media Cloud Consultant Exam Questions and Answers

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Question 1

A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?

Options:

A.

consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required

B.

consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model

C.

consultant should exclusively extend the media cloud data model standard object to map the legacy objects

D.

consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects

Question 2

Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Options:

A.

ad manager

B.

CRM analytics

C.

tableau

D.

marketing cloud intelligence

Question 3

A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?

Options:

A.

system.salesforce.com

B.

media.salesforce.com

C.

monitor.salesforce.com

D.

trust.salesforce.com

Question 4

A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

Options:

A.

flexipage, custom labels, data model, media service

B.

flexipage, custom labels, velocity integration settings, custom layouts

C.

omniscript definition, cpq api’s, flexipages, custom labels

D.

omniscript definitions, CPQ API’s, apex classes, lightning web components

Question 5

A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

Options:

A.

product schedule functionality

B.

product mapping to an active price list

C.

quotes, and ‘Sync to opportunity’ custom button

D.

A media Plan version field in opportunity line item (OLI)

Question 6

Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?

Options:

A.

quotes

B.

media content title

C.

order

D.

ad quote line

Question 7

Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

Options:

A.

custom apex

B.

insdustries CPQ

C.

industries order managment

D.

flow builder

Question 8

A customer has a requirement to allow the operations team to ider quote records in order to perform “create and submit order” action only when the corresponding opportunity has reached a specific status calles “closed won”. Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?

Options:

A.

configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group

B.

share order records programmatically using apex whenever opportunity status is “closed won”

C.

sales users will use manual sharing in order to share order records once opportunity status is “closed won”

D.

configure a criteria-based sharing rule to share order records once opportunity status is “closed won”

Question 9

A home store wants to advertise their products on a particular tv channel owned by a publishing company.Which channel should this media plan include?

Options:

A.

OutofHome (OOH)

B.

Linear

C.

Print

D.

Digital

Question 10

Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?

Options:

A.

product attributes

B.

product

C.

customer interaction

D.

product relationship

E.

decomposition relationship

Question 11

A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan. Which two media cloud types are available for planning out-of-the-box with media cloud?

Options:

A.

digital

B.

event

C.

print

D.

linear

Question 12

What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?

Options:

A.

a yellow check mark if partial quantity

B.

the check availability action returns the availability quantity for manual adjustment

C.

the check availability action updates the quantity to the available quantity

D.

a red check mark appears in the availability column

Question 13

A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?

Options:

A.

install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox

B.

go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox

C.

request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox

D.

find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.

Question 14

Which three permission sets should a consultant add for a newly hired Media Planner user?

Options:

A.

rule engine runtime

B.

media cloud base user

C.

MediaCloudPlus Runtime

D.

MediaClou Runtime

E.

OmniStudio user

Question 15

What are two roles of marketing cloud intelligence in media cloud?

Options:

A.

compaign reporting using media cloud and ad server data

B.

acts as a customer data platform

C.

campaign performance using media cloud and ad server data

D.

acts as a data lake for customer data insight

Question 16

In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

Options:

A.

media content title: five(program), media channel: five (app), product: one

B.

media content title: one(program), media channel: one (app), product: five

C.

media content title: one(program), media channel: five (app), product: five

D.

media content title: five(program), media channel: five (app), product: five

Question 17

Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?

Options:

A.

third party tools (DOMO, PowerBI, etcc)

B.

standard salesforce report and dashboard

C.

CRM analytics

D.

marketing cloud intelligence

Question 18

A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

Options:

A.

width

B.

height

C.

ad placement type

D.

position

Question 19

In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

Options:

A.

create line items, create order, approve order, activate order, add creative

B.

create order, create line items, add creative, approve order, activate order

C.

create line items, create order, add creative, approve order, activate order

D.

create order, create line items, approve order, activate order, add creative

Question 20

A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?

Options:

A.

validate flexcards are being activated with the community page and community default as targets

B.

validate that the page variation is published

C.

validate that the latest version of the omniscript is enabled

D.

validate that the user has the mediacloudCCRuntime permission set license assigned

E.

validate that the audience for the page variation is correctly defined as assigned

Question 21

Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work. How should a consultant implements this?

Options:

A.

implements salesforce classic encrypting and permission set

B.

implement salesforce shield platform encryption and configure profiles

C.

implements field-level security and configure profiles

D.

implements data classification and masking

Question 22

A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?

Options:

A.

create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type

B.

create an Account for Home with two Contacts – Electro and Furnito

C.

create Accounts for Home, Electro, and Furnito and associate using the parent-child relation

D.

create Accounts for Home, Electro, and Furnito with Advertiser Record Type

Question 23

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?

Options:

A.

product, price list entry, pricing element

B.

product, price book, price book entry, price list

C.

product, pricing plan, pricing plan step, price list

D.

product, pricing variable, pricing variable binding

Question 24

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Options:

A.

media cloud publishing

B.

media cloud growth

C.

media cloud advanced

D.

media cloud basic

Question 25

A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

Options:

A.

fully describe all commercial product entities using product attributes.

B.

create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing

C.

create a master end-to-end plan to sequence the major milestones of all orders

D.

use a single swim lane or orchestration plan for all callouts to all external systems

Question 26

While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?

Options:

A.

activate campaign in ad server

B.

campaign reporting from ad server

C.

campaign performance feed to CPQ

D.

check ad inventory in ad server