A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the
same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML element to differentiate the links?
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A marketing manager has created a global template at the top level to control branding
standards and make updates easy. The template needs to be used company-wide across all
business units.
How should the manager configure the template once it's moved to the shared folder to
ensure it remains on-brand?
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A retailer has revamped their loyalty program. They want to send a loyalty series to new and
existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile
Which action should they take to execute the campaign?
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.
How should the automation be configured to run?
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?