What is Lead Qualification? (select two)
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud
Account Engagement prospect field?
Choose 2 answers
How can an admin find the number of mailable prospects in their database?
Which two actions occur when an automation rule is deleted?
Choose 2 answers
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
What is the expected behavior if an automation rule is NOT set to repeat?
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
Which scenario would convert an anonymous visitor into an identified prospect?
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
What is a difference between a dynamic list and a static list?
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
How can a visitor convert to a prospect?
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
What are 2 ways to define a user's role?
Form or Form Handler? I want to use progressive profiling to personalize my form.
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
Completion actions only affect prospects not visitors?
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
What are the daily system generated emails?
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
•
•
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What is the recommended way for the user to accomplish this?
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.
Which data format is recommended for the email field?
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
How can you ensure your email doesn't get stuck in spam?
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
Arrange the steps to Access a Prospect Record:
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
What is a good bounce rate?
What happens if a prospect is removed from a drip program and later added back?
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
How can a Prospects score be changed?
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
The baseline grade will show on the prospect profile at all times.
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
What could cause standard sync actions from occurring?
What does Marketing Cloud Account Engagement sync first with Salesforce?
What does the gear icon on the prospect list allow you to do?
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?
Which three actions can be taken in an engagement studio program?
Choose 3 answers
What are 3 webinar connectors Marketing Cloud Account Engagement offers?
What would make the Salesforce connector become unverified?
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
You want to track prospects that click on a banner ad. What do you use?
What is a good default sales ready lead score?
A user needs to be able to import and export lists. What user role do you give them?
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
Form or Form Handler? I want to integrate with a third-party system.
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
What HML merge field should be included in an email to allow prospects to manage their email preferences?
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
What is the main difference between automation rules and segmentation rules?
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
How can an action be applied to a prospect who views a specific page of a website?
In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
When are visitors converted to prospects?
Arrange these events in sequence:
What variable tag must be included in an email to allow prospects to manage their email preferences?
You want to export a list of prospects, but you only need the default fields. What can you use?
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
How many times does a segmentation rule run?
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Why is a reCAPTCHA displayed when I did not choose to display it?
Users can be imported into Marketing Cloud Account Engagement
How long does it take a drip program to start after unpausing it?