Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?
What should a user do to pause a segment activation with the intent of using that segment
again?
A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3
bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?
A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?
A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
What is Data Cloud's primary value to customers?
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?
Which consideration related to the way Data Cloud ingests CRM data is true?
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
When performing segmentation or activation, which time zone is used to publish and refresh data?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
What does the Ignore Empty Value option do in identity resolution?
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?
Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers
What does it mean to build a trust-based, first-party data asset?
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?