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Salesforce CRT-550 Salesforce Certified Marketing Cloud Consultant Exam (SU24) Exam Practice Test

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Total 151 questions

Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

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Question 1

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Options:

A.

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Question 2

Customer Event:

* gather data through a tablet-based webform as part of a raffle into a data extension.

* Winner is randomly selected.

* After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

Options:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture

Question 3

A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Options:

A.

Customer Data Customers Orders Products

B.

Customer Data Customers Orders Products

C.

Customer Data Customers Orders Products

D.

Customer Data Products Orders Customers

Question 4

What are two ways Contact builder can alter the data in Data Extensions

Options:

A.

Add Single Record

B.

Extract Data

C.

Clear Records

Question 5

A customer would like to store financial data related to invoicing in its data extensions.

Which field type should be used?

Options:

A.

Currency

B.

Decimal

C.

Number

D.

Float

Question 6

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Options:

A.

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.

Share Sales Cloud user licenses across Marketing Cloud users

Question 7

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Options:

A.

Subscriber Key

B.

Contact ID

C.

Member Record

D.

Data Extensions

Question 8

A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Options:

A.

Triggered Send

B.

Guided Send

C.

Automated Send

D.

User-Initiated Send

Question 9

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Options:

A.

Pick "Choose from list," selecting the from name and from email values from the list of account users.

B.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

C.

Match the external keys of the sender profile and data extension containing account representative details.

D.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Question 10

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.

Create a user-initiated message to logged-in customers to send once the website is restarted

D.

Create and send an apology email that includes a discount for a future purchase to all customers.

Question 11

A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Options:

A.

Upgrade the MC account to ConnectedApp

B.

Turn off link details tracking

C.

Filter data

D.

Turn off Individual Level Tracking

Question 12

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy?

Choose 2 answers

Options:

A.

Will customers be able to sign up for the loyalty program at the store?

B.

Is the purpose of these emails for acquisition or retention or transactional?

C.

Will multiple languages be used, with a "From Name" lookup table needed?

D.

Will version values/meanings change, precluding reusable AMPscript?

Question 13

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Options:

A.

Create a Salesforce Data Extension for the user to select during a Guided Send.

B.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

C.

Create data validation rules for the integrated user in Sales Cloud.

D.

Add custom links to the page layouts in Marketing Cloud

Question 14

A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Options:

A.

Data Filter

B.

Template Based emails

C.

Suppression List

D.

Automation Studio

E.

Triggered Send

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Total 151 questions