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Oracle 1z0-1032-22 Oracle Responsys Marketing Platform 2022 Implementation Professional Exam Practice Test

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Total 70 questions

Oracle Responsys Marketing Platform 2022 Implementation Professional Questions and Answers

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Question 1

You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).

Which four steps should you perform to make this possible? (Choose four.)

Options:

A.

You mustpurchase Premium tracking in order to support link tracking in Responsys.

B.

You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C.

In the SMS campaign message designer, enable conversion tracking.

D.

You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E.

In the SMS campaign message designer, you must enable link tracking for the campaign.

Question 2

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.

What step should you take to encrypt the files?

Options:

A.

Import a private encryption key the customer created to be used when the export runs.

B.

Import a public encryption key the customer created to be used when the export runs.

C.

Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

D.

Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

Question 3

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.

What should you have used?

Options:

A.

Data Switch

B.

Entry Tracking Variable

C.

Timer Event

D.

Stage Gate

E.

Conditional Branchlet

Question 4

Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.

Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

Options:

A.

products that were purchased

B.

products added to a shopping cart, where no additional event takes place

C.

products that were browsed/viewed, where no additional event takes place

D.

search strings entered into a website more than twice

E.

pages that were marked as favorite

Question 5

In RPL, how do you reference a value in a data source?

Options:

A.

data_source.field_name

B.

fieldname

C.

project_name.field_name

D.

data_source_alias.filed_name_alias

Question 6

You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.

What is the reason for this?

Options:

A.

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

B.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

C.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

D.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

Question 7

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:

- Rule 1: AMT_PURCHASES Greater than 100

- Rule 2: AMT_PURCHASES Greater than 1000

- Rule 3: AMT_PURCHASES Greater than 3000

Identify the solution.

Options:

A.

Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0

B.

The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000

C.

Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.

D.

Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.

Question 8

Whichthree precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

Options:

A.

Check to make sure there are no forms referencing the column.

B.

Ensure that there are no active campaigns referencing the column to bedeleted.

C.

Ensure that there are no Connect jobs updating the column to be deleted.

D.

Check to see whether the data column is being used by the customer for external analytics purposes.

Question 9

Before moving a campaign to production you need to test whetherthe links are working properly.

What functionality should you use in Responsys?

Options:

A.

In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

B.

Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

C.

In Program, you can use the Test tab because it will display any issues with links according to a campaign.

D.

You should test all links manually.

Question 10

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.

Which RPL code should you use to insert this document?

Options:

A.

<#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

B.

C.

<$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D.

<#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

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Total 70 questions