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IBM M2090-732 IBM SPSS Modeler Sales Mastery Test v1 Exam Practice Test

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Total 44 questions

IBM SPSS Modeler Sales Mastery Test v1 Questions and Answers

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Question 1

Which statement characterizes the value of IBM SPSS Modeler for predictive threat and fraud analytics?

Options:

A.

IBM SPSS Modeler helps an organization run an audit for security breaches.

B.

IBM SPSS Modeler helps an organization identify patterns for fraud and reduces false positives.

C.

IBM SPSS Modeler creates a portal for defending online applications and access against targeted web attacks.

D.

IBM SPSS Modeler helps an organization centralize password management and single sign-on to help protect enterprise resources.

Question 2

Which type of model in IBM SPSS Modeler is BEST suited for making categorical predictions?

Options:

A.

Classification

B.

Segmentation

C.

Association

D.

Anomaly detection

Question 3

Which business case scenario does NOT fit IBM SPSS Modeler capabilities?

Options:

A.

An insurance firm uses SPSS Modeler to help plan and optimize its outbound marketing campaigns across product groups and channels.

B.

A college relies on SPSS Modeler to predict which students are less likely to return to school.

CA bank fights the spread of an eroding customer base by using predictive analytics to identify customers likely to leave the bank.

C.

A stockbroker delivers above average market returns by using IBM SPSS Modeler to pick stocks to invest in.

Question 4

As part of your IBM SPSS Modeler opportunity progression, the Chief Financial Officer of the prospective company requests a Return on Investment reference for IBM SPSS Modeler. Which would NOT apply?

Options:

A.

A building manufacturer realized a 113% return on investment in 12 months.

B.

A division within IBM predicts to have 150% return on investment in one year.

C.

A telemarketer using ANOVA realized $2M in cost savings the first year of use.

D.

A telecommunications company who realized $3.8M in cost savings per year.

Question 5

Which description of value would be correct to share when speaking with Sales and Marketing Executives about IBM SPSS Modeler?

Options:

A.

Improve customer intimacy, Improve cross sell close rate, Improve customer retention

B.

Improve customer growth, Improve customer retention, Improve visualization

C.

Enhanced process monitoring, Advanced use of business rules, Real time feedback

D.

Improve customer intimacy, Improve customer lifetime value, Improve customer retention

Question 6

Which is NOT a competitor for IBM SPSS Modeler?

Options:

A.

RapidMiner

B.

R

C.

SAS

D.

Tableau

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Total 44 questions