A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
Which two statements are true when describing Automated Personalization (Choose two.)
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I. location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
• A/B Test
• Two experiences
Estimated daily traffic (visitors): 5.000
• Level of significance to constitute a win: 99%
• Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?