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Adobe AD0-E202 Adobe Analytics Business Practitioner Exam Practice Test

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Total 69 questions
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Adobe Analytics Business Practitioner Questions and Answers

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Question 1

A learning platform is prompting the registration to a webinar on three pages. On each page

Each page there is a button for webinar registration. Clicking the button triggers event1.

On page A they have a featured video presenting the webinar. The video named’ New webinar’’ is recorded in evar4, once the video is played. Page B and Page C do not have any videos.

Consider the following scenario:

A user comes to page A, watch the video and clicks on the registration button, but then decides to also check page B, then C. On page C the user clicks again on the registration button. What other of any, should be in place, so that only one registration click is associated with the webinar’’ value of evar4.

Options:

A.

The Participation setting should be disable for event1.

B.

No other setting is needed, as evar4 is set only on the first page.

C.

The Unique Event recording setting should be checked for event1.

D.

The linear Allocation setting should be enabled for evar4.

Question 2

An analyst has business requirements to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors who arrive via paid search on tabled.

What should the analyst create to meet this business requirement?

Options:

A.

A data warehouse report with the following metric/dimensions: video completion rate. Mobile rate. Mobile tablet, paid search unique visitors

B.

A single segment (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

C.

A data segment (visits from paid search, mobile and tablet) and apply to the video report to show the comparison

D.

Two segment (Visit from paid search and mobile and visits from paid Search and tablet) and apply to the video report to show the comparison

Question 3

Which two items are available for capture using the Adobe Analytics data insertion API? (Choose two.)

Options:

A.

Cached pages hits

B.

Clicking data

C.

Custom links

D.

Web browser configuration data

E.

Custom visitor ID

Question 4

Regarding the use of Operators for the creation of Segment which statement is true?

Options:

A.

AND OR THEN are the Operators and THEN allows you to create sequential segments.

B.

AND OR IF are the Operators and OR can only use inside the Visit container.

C.

AND IF THEN are the Operator and Then allow you to create sequential segments.

D.

AND OR THEN are the Operator and OR can only be used within the Visitor Container.

Question 5

A brank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segment to provide this data.

Why would the analytics team decide to use segment stacking In the Segment Builder?

Options:

A.

It bypass the limit on the number of segment per report.

B.

Multiple segment can be consolidated with an ‘’IF’’ condition.

C.

It break a consolidated segment down into multiple granular segments.

D.

It provides the ability to consolidate more granular segment into one combination segment.

Question 6

Metric event20 has the name ‘’Video event start;. but the manager who requested the dashboard would like the metric to show up in the report as ‘’Video play’’.

The web analyst does not have admin rights.

Which method will display a custom name of the metric used in a table in Workspace?

Options:

A.

Change the name of the metrics in the column settings of the table to the desired value.

B.

Manually edit the label of the metric to show up as desired.

C.

Use a calculated metric derived from the original metric, naming it as desired.

D.

Change the name of the metric in the report Suite Manager in the Success Events

Section

Question 7

How would the analyst create a segment for a new visitor’?

Options:

A.

Use a segment container of “visitor”, where visit number is less than 1

B.

Use a segment container of “hit”, where visit number is less than 1

C.

Use a segment container of “visitor”, where visit number = 1

D.

Use a segment container of “hit”, where visit number = 1

Question 8

A streaming media company’s acquisition team want to understand when to end a free trial subscription of its product to maximize value.

Which Visualization in Analyst Workspace provides this information?

Options:

A.

A Cohort table with Free Trial Start’ as include criteria and ‘paid subscription ‘ as return criteria

B.

A line visualization showing free trial subscriptions over time

C.

A Fallout report showing where users dropped out during a three page subscription flow

D.

A Cohort table with free Start as inclusion criteria and Video Play as return criteria

Question 9

In the fallout Visualization which type of components can be added as checkpoints?

Options:

A.

Dimension Values using an OR statement

B.

Dimension values using a THEN statements

C.

Dimension values using a Logic Group statement

D.

Dimension values using an AND statement

Question 10

An Analyst would like to display the number of visits directly as a chart in Report Builder.

How can this task be achieved of possible?

Options:

A.

In request’s Pivot Layout > right click on ‘’Visits’’ and select ‘’Change Output Display’’

B.

It is not possible to display metrics as charts in report Builder.

C.

In request Custom Layout > right click on ‘’Visits’’ and select’ Change to microsoft’’

D.

In the request created with custom Layout > right click on ‘’Visits’’ and select ‘’change output Display.’’

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